Altura Blends Brand Identity

With this project I created "Retro Modern" Identity System for a coffee company. In this Identity System, I choose a name, designed a logo system, made typographic selections, a mood board, a stationery set, and brand touch points. I chose the name "Altura Blends" for my coffee company to echo the the mountainous terrain in Mexico, which is one of the top exporters of coffee in the world. This coffee company's function would be to sell the freshest premium coffee for a nostalgic and cozy coffee experience. The image I wanted my company to capture was a warm, fresh, classic, yet fun and innovative look to it. Here I have included the full identity set of my coffee company.